February 8, 2024
The FCC has officially passed a new rule that significantly reshapes how AI robocall regulations will apply to businesses using voice AI. From now on, AI-powered calls are legally considered robocalls, meaning they must comply with the same federal rules and restrictions.
So, what does this mean for businesses using AI in sales, customer service, or outbound calling? Let’s break it down.
What the FCC Changed Under Conversational AI Compliance
The FCC now classifies conversational AI calls as robocalls, introducing two key restrictions:
Consent Required Under AI Robocall Regulations
AI-generated calls can only be made to individuals who have explicitly provided consent. Random, unsolicited AI calls are no longer permitted.
Voice Cloning and AI Robocall Regulations
Imitating or cloning someone’s voice with AI is illegal without clear, prior consent. This is a direct move to combat deepfake scams and voice impersonation.
If you’re previously using Precall, you’re good to go! This law doesn’t affect how you’re using the platform.
Why the New AI Robocall Regulations Are a Win
These changes aren’t meant to kill innovation—they’re here to protect consumers and make AI more trustworthy for businesses. Here’s why this regulation is positive:
Stops Unwanted AI Spam Calls
Unwanted and repetitive calls frustrate consumers. The new law protects users and prevents non-consensual outreach, restoring control and peace of mind.
Prevents Voice-Based Fraud Through AI Robocall Rules
Scammers have exploited AI voice cloning. Requiring consent ensures ethical use and reduces the risk of impersonation and fraud.
How AI Robocall Regulations Affect PreCallAI Users
If you’re already using PreCallAI, these regulations won’t impact your operations. PreCallAI has always built with ethics and compliance in mind:
- You must have consent before making outbound calls.
- We treat inbound calls as implicit consent.
- Don’t allow voice cloning unless the user gives clear, prior approval.
PreCallAI already follows AI robocall regulations, so current users won’t face any disruptions.
AI Robocall Regulations for New Users & Other Platforms
If you’re new to PreCallAI or using another provider, follow these guidelines to ensure compliance:
Compliant Call Introductions Under AI Robocall Regulations
Your AI agent must clearly state your business name and the reason for the call right at the start.
Non-compliant intro:
“Hey, [Name]? Yeah, I was just calling about your house.”
Compliant intro:
“Hi [Name], this is Jack from Sunshine Realty. I’m reaching out regarding your inquiry about selling your house.”
This update ensures the call is immediately transparent and aligns with the law.
Business Details Required by AI Robocall Regulations
Your AI agent must provide, on request:
- Legal business name
- A physical address
- A working callback number
Collect and Track Consent
Make sure every lead you contact has provided explicit consent. This could be through web forms, opt-in checkboxes, or verbal permission recorded previously.
The future of AI in communications is still bright. The FCC introduced robocall rules to ensure responsible innovation, and PreCall AI helps businesses thrive while staying compliant.
Need Help Navigating Compliance?
Our team is here to support you. Whether you’re exploring conversational voice AI or expanding outbound sales campaigns, we’re ready to help you stay compliant and successful.
Just create your free account at PreCallAI, and connect with our support team to start building a compliant, effective AI calling strategy.
Conclusion
The new robocall consent requirements don’t ban AI calling. They set important rules to protect consumers and improve trust. With the right tools and ethical approach, AI voice calling remains a powerful asset for sales, support, and engagement.
